Performing a user experience audit can be a fun task, but it can also be daunting. Especially, if we don’t have any analytics data from the web users to gauge interactions or learn about their engagement. What happens if our new client doesn’t have web analytics set up or couldn’t gain access to it from their previous agency? Well, there are a few ways we can go about performing a UX Audit. Download the resource below to get more information.
Custom web proposals can take a lot of time and effort to create. In addition, there’s no guarantee that you’ll win the business by writing a custom proposal. I’ve put together a formula for creating bespoke web proposals. My hope is that it will help you produce better creative material to send to your prospects. Therefore, potentially winning better and bigger clients. Download the resource below to follow along with the podcast episode Creating Custom Web Proposals.
Roadmaps should be considered a dynamic and responsive plan that aims to connect the vision and objectives of a project with strategic actions or steps.
In preparation of my newest episode, find access to the Strategy Roadmap on Trello: https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast
Project Scope Development is a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. It is the first step in ensuring a web project is successful. It’s also to get all parties (client, stakeholder, agency, freelancer) on the same page.
Strategy is bottomless; it is always changing dependent on goals, new stakeholders, market forces, and other miscellaneous items. As web strategists, we need to be able to understand the environment in which strategy develops.
Hey guys, here are some of the links that we talked about in Episode 8: The Flexible Strategist (Strategy Talk with Matt O’Bryant)
- Hot Jar: https://www.hotjar.com/ – heat maps, analytics, conversion funnels
- Treejack by Optimal Workshop: https://www.optimalworkshop.com/treejack – information architecture testing
- 20 Second gut test: https://clearleft.com/posts/354 – getting a feel for your client’s design aesthetics.
In an upcoming episode – E7: The Art of Asking Good Questions, I reference a book called Gamestorming by Dave Gray, Sunni Brown, and James Macanufo. It lists out all these different great exercises you can do with your clients, but they also talk about asking questions. You can find the book here – Gamestorming: A Playbook for Innovators, RuleBreakers, and ChangeMakers. But you can also check out their website, which is another awesome resource here – gamestorming.com
People are great pattern makers and great pattern users, but they are horrible pattern breakers. Get your clients outside their everyday environments and everyday thinking – check out this book.