How to Perform a UX Audit without Analytics Data

Performing a user experience audit can be a fun task, but it can also be daunting. Especially, if we don’t have any analytics data from the web users to gauge interactions or learn about their engagement. What happens if our new client doesn’t have web analytics set up or couldn’t gain access to it from their previous agency? Well, there are a few ways we can go about performing a UX Audit. Download the resource below to get more information.

A Guide for Custom Web Proposals – Download

Custom web proposals can take a lot of time and effort to create. In addition, there’s no guarantee that you’ll win the business by writing a custom proposal. I’ve put together a formula for creating bespoke web proposals. My hope is that it will help you produce better creative material to send to your prospects. Therefore, potentially winning better and bigger clients. Download the resource below to follow along with the podcast episode Creating Custom Web Proposals.

Links from E8: The Flexible Strategist

Hey guys, here are some of the links that we talked about in Episode 8: The Flexible Strategist (Strategy Talk with Matt O’Bryant)

  1. Hot Jar: – heat maps, analytics, conversion funnels
  2. Treejack by Optimal Workshop: – information architecture testing
  3. 20 Second gut test: – getting a feel for your client’s design aesthetics.


Book Recommendation for Episode 7

In an upcoming episode – E7: The Art of Asking Good Questions, I reference a book called Gamestorming by Dave Gray, Sunni Brown, and James Macanufo. It lists out all these different great exercises you can do with your clients, but they also talk about asking questions. You can find the book here – Gamestorming: A Playbook for Innovators, RuleBreakers, and ChangeMakers. But you can also check out their website, which is another awesome resource here –

People are great pattern makers and great pattern users, but they are horrible pattern breakers. Get your clients outside their everyday environments and everyday thinking – check out this book.