Ecommerce Strategy: Best Practices & Basic Concepts

The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experience. We’ll dive deeper into conversion funnels, features for key pages, and chat about ecommerce fundamentals. Once we comprehend the basics, we can move into more advanced concepts. There is a free resource available at unstrategic.com/ecommerce-best-practices

Skills Development (During a Pandemic)

Do you find that you have time on your hands due to COVID-19? If so, then there are plenty of available (free) resources out there that you can use to develop your skillset. Whether you’re just looking to learn more about core subjects or want to learn something specific, we’ve compiled a list of potential skills development sites to help you work on your Skills Development During a Pandemic. Staring down an ambiguous future, now might be the best time to up your game in certain areas or search for new professional opportunities.

Ramping up on Client Accounts – Part Three

This episode concludes the Client Acclimation framework and the Ramping up on Client Accounts series with Part 3. We will cover the Community and Collaboration phases that make up Day 2 of the process. For instance, we’ll dive into online communities, discussion boards, and social media. In order to find more relevant insight for our clients. There is an infographic overview of the Client Acclimation framework and an example Client Collaboration Questionnaire at https://unstrategic.com/client-acclimation/ – feel free to download, copy, and use these resources to help with ramping up on your own client accounts.

Ramping up on Client Accounts – Part Two

Having access to lots of information is great. But how do we harvest good insights from all that information? Then how do we organize it to make it useful? Today, we’re continuing our series on Ramping up on Client Accounts. We’ll share a process for extracting pertinent data from all the info out there. We will cover what questions you’ll want to ask while consuming information. And finally, we’ll talk about high-level actions for getting through dozens of items of materials (articles, publications, etc.) in a single day. This is the Cognition phase of the Client Acclimation framework.

Ramping up on Client Accounts – Part One

Do you have a process for ramping up on client accounts? Can you learn about a new industry or market in less than a week? I’d like to share a framework that I call Client Acclimation, which consists of Construction, Cognition, Community, and Collaboration. I’ll break down each step for knowledge gain (and insight) into new client accounts including their industries and markets. This will be a few (2-3) part series because there is a lot of information to cover. I also want to share each step in every phase so listeners can replicate the process. Today’s episode will consist of constructing views of the client, industry, and markets.