How to Perform a UX Audit without Analytics Data

Performing a UX Audit can be a really fun task. But it can also be daunting if we don’t have any analytics data. So how do we help clients that come to us who need to improve their websites, but there’s no good data to go off of? Don’t fret – there are several methodologies that help with this type of scenario. We will cover them in this podcast episode. There is also a downloadable resource at:

Creating Custom Web Proposals

Creating good custom web proposals can be time-consuming. In addition, there’s no guarantee you’ll win the business by putting together a bespoke proposal. I’d like to share A Guide for Creating Custom Web Proposals with examples, to help you produce higher quality proposals. I’ve created handcrafted documents much faster using this formula. Above all, my hope is that it will help you produce better creative material to send to your prospects. Therefore, potentially winning better and bigger clients. Download the resource here:

The Solutions Strategist (Strategy Talk with Patrick Richardson)

Today we chat with Patrick Richardson, the U.S. Managing Director of – his background includes advertising, marketing, design, mobile apps, and much more. Topics range from agency life to team-building, the inner workings of a design sprint, to providing strategic insights for clients. If you’d like to learn more about Patrick or get in touch for a project, feel free to reach out to him here:

Strategic Roadmapping – Part Two

Here is the continuation of Strategic Roadmapping. Today, we’ll be covering the last two phases of a roadmapping engagement. Feel free to follow along with the Trello Board ( Last week, we covered Phase 1: Project Opening and Phase 2: Define Current State. This week, we’ll detail Phase 3: Identify Ideal State and Phase 4: Roadmap. Thanks for joining!

Strategic Roadmapping – Part One

Roadmaps should be considered a dynamic and responsive plan that aims to connect the vision and objectives of a project with strategic actions or steps. They can be very useful when starting off on a web initiative.

For this podcast episode, I have created this Trello Board ( to visually display and help with the phases of roadmapping a web engagement (i.e. website, web project, digital product). Today, we’ll cover the first two phases (out of four) of strategic roadmapping.

Project Scope Development

I’m excited to talk about Project Scope Development today – it’s a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. Every project will be different, but this guide should act as a blueprint for determining scope to get your project off to the right start.

Find the downloadable resource here: