Welcome to unSTRATEGIC — The Podcast About Digital Strategy.

We explore the many layers of digital strategy including disciplines, processes, and tactics. We want this to be your strategy guide. If you’re in the tech/web/digital world, then we hope you use this site to listen to episodes, find strategy resources, and get useful tips and tricks.

It’s our goal to democratize strategy.

Thoughts on Strategy

Strategy is really about decisions. We make them all the time. But when you’re managing a web project or trying to make a digital product better, decisions matter.

Unfortunately, strategy is not a linear process. It deviates, it interrupts, it changes with new information, fluctuating data, and further research. As strategists, it’s our job to observe, explore, probe, inquire, study, and detect. Then we need to harvest intelligent insights and put together solid recommendations.



Hey guys! I’m Adam James Lamagna, the host of unSTRATEGIC. I frequent a lot of tech conferences and randomly ask people to share strategy resources. However, I found that I got a lot of pushback because “strategy” is what makes companies the “big bucks.”

Well…I’d like to democratize strategy and make it accessible to everyone. Just as accessible as all the design and development resources out there. So, I’ve started this podcast to do just that.


Strategic Roadmap

Roadmaps should be considered a dynamic and responsive plan that aims to connect the vision and objectives of a project with strategic actions or steps. In preparation of my newest episode, find access to the Strategy Roadmap on Trello: https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast Listen to the Strategic Roadmapping – Part One Podcast Episode now.

Project Scope Development Template

Project Scope Development is a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. It is the first step in ensuring a web project is successful. It’s also to get all parties (client, stakeholder, agency, freelancer) on the same page. Attachments unSTRATEGIC-Project Scope …

The Strategy Matrix

Strategy is not a linear process and can’t be approached that way. We need to view strategy as a surrounding structure or medium in which strategy can be shaped. Check out and download the Strategy Matrix to learn more.


Thanks for checking things out! If there’s a topic or subject that you are super interested in learning about, feel free to get in touch and tell us about it!

Email us below or connect with us on social media. We look forward to hearing from you. Cheers!