Welcome to unSTRATEGIC — The Podcast that Explores Digital Strategy.

We journey through the many layers of digital strategy including disciplines, processes, methodologies, and tactics.

We discuss everything from web & mobile strategy, UX/UI & design, project & account management, business development, project discovery & workshopping, ongoing consulting & opportunities, and much more.

If you’re in the tech/web/digital world, then we hope you use this site to listen to podcast episodes, find strategy resources, documentation & templates, and get useful tips and tricks.

It’s our goal to democratize strategy.

Thoughts on Strategy

Strategy is not a linear process. It deviates, it interrupts, it changes with new information, fluctuating data, and further research. As strategists, it’s our job to observe, explore, probe, inquire, study, and detect. Then we need to harvest intelligent insights and put together solid recommendations.

Strategy and being strategic are two different things. Strategy is a noun; it’s a surrounding environment that brings structure and helps shape web projects and products. Being strategic is a verb; the strategist is able to pivot thoughtfully when shifting needs arise, goals expect to be met, and action plans require creation.


Hey guys! I’m Adam James Lamagna, the host of unSTRATEGIC. I frequent a lot of tech conferences and randomly ask people to share strategy resources. However, I found that I got a lot of pushback because “strategy” is what makes companies the “big bucks.”

Well…I’d like to democratize strategy and make it accessible to everyone. Just as accessible as all the design and development resources out there. So, I produce these podcast episodes every other week to reveal methodologies and tactics I use for strategy. I also create and publish many free resources to help the digital strategists of the world. Check out our blog, there are plenty of downloadable PDF templates available:

Strategic Account Plan Template

The Strategy Matrix


Design Exercises

Getting all your client stakeholders on the same page can be a difficult thing to do. I’m sure we’ve all had those clients that go back and forth in design cycles eating up precious time in a web project. Here are 6 different exercises you can perform with your clients to help get stakeholders on …

A Guide for Custom Web Proposals – Download

Here’s a formula for creating bespoke web proposals. My hope is that it will help you produce better creative material to send to your prospects and potentially win better and bigger clients. Download the resource below to follow along with the podcast episode Creating Custom Web Proposals.


Thanks for checking things out! If there’s a topic or subject that you are super interested in learning about, feel free to get in touch and tell us about it!

Email us below or connect with us on social media. We look forward to hearing from you. Cheers!