Ecommerce is the buying and selling of goods and/or services online, simply put it’s electronic commerce. The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we need to first know the fundamentals and what makes for a good ecommerce website. This resource will cover the best practices and basic concepts of ecommerce user experience. We’ll dive deeper into conversion funnels and their purpose, as well as what features should be on key ecommerce pages. Once we comprehend the basics, we can move into more advanced concepts.
Listen to the podcast episode here: Ecommerce Strategy: Best Practices & Basic Concepts and download the attachment below.