The Goals Pyramid creates a structure for marketing a company’s value to its users. Most businesses have primary goals of revenue, value, and awareness. Almost any company you work with will want to make more moeny, create more value for their customers or users, and gain more awareness for their brand.
To help make this as simple as possible, we’ll employ a pyramid (1, 2, 3) technique to gain more awareness around the value we provide to bring in more revenue either for our own company or our clients. The included PDF is intended for strategists working directly with companies and/or business owners looking to amplify their value and brand.