The Solutions Strategist (Strategy Talk with Patrick Richardson)
/
RSS Feed
Share
Link
Embed
Today we chat with Patrick Richardson, the U.S. Managing Director of hedgehoglabs.com – his background includes advertising, marketing, design, mobile apps, and much more. Topics range from agency life to team-building, the inner workings of a design sprint, to providing strategic insights for clients. If you’d like to learn more about Patrick or get in touch for a project, feel free to reach out to him here: https://www.linkedin.com/in/patrickrichardson/
Here is the continuation of Strategic Roadmapping. Today, we’ll be covering the last two phases of a roadmapping engagement. Feel free to follow along with the Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast). Last week, we covered Phase 1: Project Opening and Phase 2: Define Current State. This week, we’ll detail Phase 3: Identify Ideal State and Phase 4: Roadmap. Thanks for joining!
Roadmaps should be considered a dynamic and responsive plan that aims to connect the vision and objectives of a project with strategic actions or steps. They can be very useful when starting off on a web initiative.
For this podcast episode, I have created this Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast) to visually display and help with the phases of roadmapping a web engagement (i.e. website, web project, digital product). Today, we’ll cover the first two phases (out of four) of strategic roadmapping.
I’m excited to talk about Project Scope Development today – it’s a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. Every project will be different, but this guide should act as a blueprint for determining scope to get your project off to the right start.
In this episode, we talk about the Digital Strategy Matrix, which we’ve designed to help structure digital strategy. If we understand all the elements and variables of strategy, and the tactics which can get us closer to our results. Then we can make better informed decisions, which will materialize into good recommendations for our clients.
Strategy is always changing dependent on goals, new stakeholders, market forces, and other miscellaneous items. As web strategists, we need to be able to understand the environment in which strategy develops based on a surrounding structure, not a linear process.
