The Strategy Matrix

In this episode, we talk about the Strategy Matrix, which we’ve designed to help structure strategy. If we understand all the elements and variables of strategy, and the tactics which can get us closer to our results. Then we can make better informed decisions, which will materialize into good recommendations for our clients.

Strategy is always changing dependent on goals, new stakeholders, market forces, and other miscellaneous items. As web strategists, we need to be able to understand the environment in which strategy develops based on a surrounding structure, not a linear process.

Find the downloadable resource here: