The Podcast That Explores Digital Strategy
Hey guys, we are back with more episodes of unSTRATEGIC – The Podcast about Digital Strategy.
We are going to look at holistic strategy and start tying things together while diving deeper on the tactics digital strategists use to effectively show results.
I’m your host, Adam James Lamagna, join us January 23rd, 2019 for the new episodes of unSTRATEGIC.
Meet Matt O’Bryant, he’s the Director of Strategy at a Providence-based web agency called Oomph, Inc. He helps to lead an agency, provide strategic direction for clients, and offers a number of insights into today’s digital sphere. Matt has had many roles in the tech space from web admin to project management to digital strategy. Our chat covers analytics, personas, business, and lots of cool tools to help with strategy. Let’s welcome Matt O’Bryant.
Which questions should you be asking in your strategy sessions? That’s a good question, and the answer will depend on what challenge you’re trying to solve. But there are different styles of questions you should be asking your participants. Opening questions get you started and help you gather information. Exploration questions help you investigate, but also explore opportunities. Assessment questions help you stay on track. Closing questions let you close the loop and think about next steps.
In an upcoming episode – E7: The Art of Asking Good Questions, I reference a book called Gamestorming by Dave Gray, Sunni Brown, and James Macanufo. It lists out all these different great exercises you can do with your clients, but they also talk about asking questions. You can find the book here – Gamestorming: A Playbook for Innovators, RuleBreakers, and ChangeMakers. But you can also check out their website, which is another awesome resource here – gamestorming.com
People are great pattern makers and great pattern users, but they are horrible pattern breakers. Get your clients outside their everyday environments and everyday thinking – check out this book.
Meet Aileen McDonough, she’s the owner of 3am Writers (http://www.3amwriters.com/), a creative communications firm based in Rhode Island. Aileen is a content strategist, consultant, and writer; she really loves creating content and gives some great tips in this episode. Listen to our strategy talk about content in the digital space; we cover content calendars, content strategy, social media, and more.
