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Meet Matt O’Bryant, he’s the Director of Strategy at a Providence-based web agency called Oomph, Inc. He helps to lead an agency, provide strategic direction for clients, and offers a number of insights into today’s digital sphere. Matt has had many roles in the tech space from web admin to project management to digital strategy. Our chat covers analytics, personas, business, and lots of cool tools to help with strategy. Let’s welcome Matt O’Bryant.