In follow up of the April 5th episode with Aileen McDonough (it’s an awesome episode, btw!), I wanted to share a few things. Aileen is the owner of 3amwriters.com where she consults on content strategy, creates website content, and more. But here is a book recommendation that she gave:
The Pumpkin Plan by Mike Michalowicz – a simple strategy to grow a remarkable business in any field.
I also want to share a tip that Aileen shared in the podcast episode:
The Rule of 3 – 3 is the magic number in content. In any list of things, 3 things are the best number of things to have for power, rhythm, humor, emotion. Think about phrases you know that are 3 things (Life, Liberty, and the Pursuit of Happiness). Also, any topic can yield 3 different angles. Drill down into your idea, blog post, or topic.
Stay tuned for more episodes