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The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experience. We’ll dive deeper into conversion funnels, features for key pages, and chat about ecommerce fundamentals. Once we comprehend the basics, we can move into more advanced concepts. There is a free resource available at unstrategic.com/ecommerce-best-practices