Meet Matt O’Bryant, he’s the Director of Strategy at a Providence-based web agency called Oomph, Inc. He helps to lead an agency, provide strategic direction for clients, and offers a number of insights into today’s digital sphere. Matt has had many roles in the tech space from web admin to project management to digital strategy. Our chat covers analytics, personas, business, and lots of cool tools to help with strategy. Let’s welcome Matt O’Bryant.
Which questions should you be asking in your strategy sessions? That’s a good question, and the answer will depend on what challenge you’re trying to solve. But there are different styles of questions you should be asking your participants. Opening questions get you started and help you gather information. Exploration questions help you investigate, but also explore opportunities. Assessment questions help you stay on track. Closing questions let you close the loop and think about next steps.
Meet Aileen McDonough, she’s the owner of 3am Writers (http://www.3amwriters.com/), a creative communications firm based in Rhode Island. Aileen is a content strategist, consultant, and writer; she really loves creating content and gives some great tips in this episode. Listen to our strategy talk about content in the digital space; we cover content calendars, content strategy, social media, and more.
Being an Account Manager comes down to 3 things: Communication, Value, and Flexibility. But it’s also a strategic position. In this episode we’ll explore strategy in account management. I’ve included a Strategic Account Plan Template that you can find on the unSTRATEGIC blog.
Meet Michelle Schulp, she’s the owner of Marktime Media (http://marktimemedia.com/) where she makes design frictionless. Michelle is a designer, front-end developer, and strategist. She gives talks in the WordPress and design communities, and is super passionate about design and technology. Listen to our digital strategy chat.
If you want to check out Michelle’s personal blog: http://mynameismichelle.com/
Ever wonder how to create quick personas for your design work? Here’s a way to frame your workshop so you can quickly work with clients and be as impactful as possible without spending a huge amount of money.
To download the template that I spoke about in the episode, check out the blog post: Creating Proto-Personas – Template
Meet Nikki Snow, she’s is an agnostic technologist using the tools at her disposal to create client solutions. We explore technology, strategy, career moves, and more in this episode.
If you want to learn more about Nikki Snow, visit here website at https://nikkisnow.com